Creativity Counts!

I can't stop reading about creativity. It is everywhere in the blogosphere. I have always known that being creative can put you ahead and set you apart for all the others, but I had no idea that is was so important. Clients are choosing PR firms that have creative abilities because they want their campaign to stand out and be different from the normal everyday stuff. I always thought of myself as a creative individual. I like to be different and I tend to define myself with unique qualities, however now I am wondering if that means anything. I know that I have some artistic ability, but I also know that I lack the creative flow in my brain. What I mean by that is that I have a hard time thinking up something creative and original. And, that is the whole point of creativity. I lack the brainstorm power. I really want to gain that power because I know how important it is. The only advice I can give to future PR people and students in training, is strive to show your creative abilities through each piece you create. Practice your creativeness. I am trying, but I feel like it is kind of late in the game for me. Get a head start and remember how important it is. There is so much competition out there and being creative in today's industry is so important if you want to succeed. Read more about creativity on Verve Northwest's blog. There is also information by Sanjay Dalal on his blog, "Creativity and Innovation Driving Business."