What I hope to gain from blogging.

It struck me as funny that I started this blog with the intention of completing a school assignment "to start a blog," and now I am not wanting to end. I am planning on continuing my blog so that I can develop a voice and hopefully become a known blogger. I know that my style is weak and all over the place, but with time I think I will get the hang of it. I really want this to be a tool for me. I want my blog to help my in my future career, and with what I have been told, social media is what employers are looking for. It is a plus to have your own blog. It shows employers that you are up-to-date with current media trends and technology. I want to continue this blog with a dedication to focusing on public relations, marketing, and career industry topics. I hope that readers will find information and useful links from my blogs as well as want to read more. I hope that I develop a strong voice that people can become addicted to. I want my words to really be heard and I want people to care about what I think. I know that it will take time and dedication, and I am willing to do that. My favorite blog ever, is by Heather Armstrong, who is so funny. She writes about her everyday life, but she has developed such a strong voice that everything she says seems so important to me. I find her to be fascinating.

Creativity Counts!

I can't stop reading about creativity. It is everywhere in the blogosphere. I have always known that being creative can put you ahead and set you apart for all the others, but I had no idea that is was so important. Clients are choosing PR firms that have creative abilities because they want their campaign to stand out and be different from the normal everyday stuff. I always thought of myself as a creative individual. I like to be different and I tend to define myself with unique qualities, however now I am wondering if that means anything. I know that I have some artistic ability, but I also know that I lack the creative flow in my brain. What I mean by that is that I have a hard time thinking up something creative and original. And, that is the whole point of creativity. I lack the brainstorm power. I really want to gain that power because I know how important it is. The only advice I can give to future PR people and students in training, is strive to show your creative abilities through each piece you create. Practice your creativeness. I am trying, but I feel like it is kind of late in the game for me. Get a head start and remember how important it is. There is so much competition out there and being creative in today's industry is so important if you want to succeed. Read more about creativity on Verve Northwest's blog. There is also information by Sanjay Dalal on his blog, "Creativity and Innovation Driving Business."

Are you sleeveless ready?

I was sent a link to the new Dove campaign for its new moisturizing deodorant that supposedly makes your armpits look great after only 5 days! I was interested since I am a regular user of deodorant and I was curious how one goes about marketing that type of product. I found the campaign to be understandable but I was not convinced to try it. When I think about deodorant, I want something that is discrete and WORKS! I really don't care so much about my armpits. It is not a part of my body that I look at often. However, maybe I am not the norm, since Dove seems to believe that women really DO care about their armpits and if they are moisturized or not. After visiting Dove's Web site I thought they did a good job with the interactivity and had good information about the campaign. I still am not convinced that I care enough to buy special deodorant though. I signed up for the free trial, so I will let you know how it goes.

Is it fair?

I recently read a post about a Marriott hotel having a female-only floor. At first I thought, "What a great idea." But then I started thinking, "Wouldn't that draw more attention to females and be more of a target for predators?" I think that they had a good idea, but I think that steps must be taken to ensure that safety will be a primary issue of concern and that they will have the needed security. I also started thinking, "Will the men be pissed that they don't get a male-only floor with a bar and billiards room as well as other special things men like?" It really isn't fair and if the hotel wants to segregate a floor for females only, they should offer the same service to the men. That is clear to me if a company wants to practice good ethics and save themselves from harassment from the media.